Dear Prospective Sponsor,
For the past 3 years, businesses like yours have given back to our community by becoming
sponsors of the Charlotte Running Club. This will be the 2nd Anniversary of our race as we
celebrate this fabulous community event on Saturday, January 26th 2013.
This highly publicized signature event provides a meaningful investment for sponsorship
participants. Over 300 participants, from professional runners to aspiring athlete’s and young
children are expected for the 2nd Annual Winter Classic 8K 2013. This year’s event will include an
8K Cross Country Course and a Fun Run presented by Extreme Ice for children encouraging family participation. Proceeds assist in funding programs sponsored by the Charlotte Running Club to further promote health and fitness within the Charlotte community. In addition, a portion of your sponsorship will be donated on your behalf to RunningWorks - a non-profit running program founded to encourage the homeless community to rediscover the power of teamwork, discipline, confidence and respect for each other one stride at a time.
We invite you to take advantage of this exceptional advertising and promotional opportunity as a
sponsorship participant. Expose your business in media advertising, reaching over 20,000
recipients through direct collateral materials, T-shirts, banners, newsletters, vendor spaces and
much more. We have provided details of all your sponsorship benefits in this packet and hope you
join us for this worthwhile community event.