Dear Prospective Sponsor,

For the past several years, businesses like yours have given back to our community by becoming sponsors of the Charlotte Running Club. This will be the 3rd Anniversary of our race as we celebrate this fabulous community event on Sunday, January 26th 2014 at 2:00pm.

This highly publicized signature event provides a meaningful investment for sponsorship participants. Over 500 participants, from professional runners to aspiring athlete’s and young children are expected for the 3rd Annual Winter Classic 8K 2014. This year’s event will once again include an 8K Cross Country Race and a Fun Run for children encouraging family participation. Proceeds from the event will assist in funding programs sponsored by the Charlotte Running Club to further promote health and fitness within the Charlotte community. 

In addition, a portion of the proceeds from the 2014 event will be donated to "Partners for Parks."  Partners for Parks is a nonprofit, nonpartisan support group that seeks to promote and enhance parks, greenways, open space and recreation in neighborhoods throughout Mecklenburg County and the surrounding region. 

We invite you to take advantage of this exceptional advertising and promotional opportunity as a sponsorship participant. Expose your business in media advertising, reaching over 20,000 recipients through direct collateral materials, T-shirts, banners, newsletters, vendor spaces and much more. We have provided details of all your sponsorship benefits in this packet and hope you join us for this worthwhile community event.

Please submit the enclosed Sponsorship Letter of Agreement as soon as possible to be included in all promotional material. All sponsorships are considered tax-deductible due to the Charlotte Running Club’s 501(c)(3) tax-exempt non-profit status (Tax ID: 27-0692097).

If you have any questions or would like more information regarding this event please contact myself or Jen McNeill, Sponsorship Director at crcwinterclassic@gmail.comWe look forward to working with you on the 2014 Winter Classic 8K Race. In advance, thank you for your support.


Mike Beigay


Race Director

CRC Board Member